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I Love Westside Rentals
FOR IMMEDIATE RELEASE
WestsideRentals.com to Host Open Audition for Rental Man Mascot
Santa Monica, CA–(March 13, 2008) - WestsideRentals.com, the leading home finding service in Southern California, announced plans today to hold an open audition for its iconic mascot, Rental Man. The audition will be held at its Santa Monica Corporate Headquarters at 1020 Wilshire Blvd at 2 PM on Friday, March 14.

Rental Man has become a fixture of viral web videos on YouTube.com and MySpace.com through his comedic and energetic dancing and full costume. The compensation package for becoming Rental Man includes $60,000 as well as access to professional sporting events including the Super Bowl.
Rental Man famously dons a cape and shield at various locations and events throughout the Southland. WestsideRentals.com first hired Rental Man to perform on the street in front of its 7 regional office locations on busy streets such as Wilshire Blvd., PCH, Melrose, and Ventura. The mascot’s reputation rapidly grew by word of mouth as he supported the WGA strike and was featured on TMZ.com and Jimmy Kimmel Live.
The 12 year old Santa Monica-based organization has garnered a reputation of producing higher quality tenants for landlords throughout Southern California, but has largely relied on word of mouth to build its loyal customer base. Rental Man has provided a new level of awareness by appearing at numerous public events including Dodgers, Lakers, Kings, and many other sporting events. Last fall, Rental Man brought UCLA and USC students to a frenzy at the rivals’ football showdown. His fanatical support of LA sports has endeared him to many fans.
“Rental Man is fast becoming a household name. Last fall, a kid won a Halloween costume contest by dressing like him and mimicking his unique dance moves,” commented WestsideRentals.com founder, Mark Verge. “Rental Man’s energy keeps the whole company in high spirits.”
WestsideRentals.com has been the predominant marketplace for rentals in LA for the last decade by creating tools for landlords to promote their vacancies for free while high quality renters pay $60 for 60 days to access the best rentals in Southern California. Friday’s open audition will be catered.
WestsideRentals.com has been setting the market for rentals in Los Angeles for the last 10 years. This blog is the online home to hear about what's new, what's next, and anything else you could want to know about this LA institution. Check in often to stay up-to-date because we're always doing something new.
PR Critique: Hyperbole Undercuts your Credibility
March 18th, 2008 at 4:15 am
[...] the overstated headline, the launch campaign isn’t dreadful. With lots of experience in online and offline promotions, the company founders Mark Verge and Dan Bliss (pictured, right) [...]
chi
October 22nd, 2008 at 10:48 pm
rental man pwns! and the sad part is, that up until now, i had no idea what rental man was advertising